Craig Ryan

“Given the magnitude of the challenges we face, we must toss anything that isn’t immediately helpful. This is why I, after three decades in the mainstream sustainability and CSR worlds, have jettisoned the traditional business case for sustainability. By re-wiring the role – the explicit legal purpose - of the corporation, we`ll unshackle entrepreneurs from the narrow impatience of shareholder value obsession. B Corps are a successful global experiment of people using business as a force for good. They show us how business can help build a different, better future.”