Wooden barbecue scrapers have taken the grill-cleaning market by storm.
They form to your grill, so they clean perfectly every time. They cost the same amount. They're easier to clean. Most importantly, you don't get little metal shards in your shish kabob.
But it's not just because they are a more effective alternative to metal brushes. They're also more environmentally sustainable.
Yes, people appreciate the eco-conscious element, but the selling point is the combined environmental and in-use benefits.
If you look closely, you find the same situation in most sustainable products.
We can look to the wooden barbecue scraper as an example of marketing a green product in the right way.